BANYAN GROUP PARTNERS URASAYA PROPERTY FOR FIRST LUXURY BRANDED RESIDENCE IN NAKHON SI THAMMARAT

     ***Nestled directly on Thailand’s gulf coast, Banyan Tree Residences Sichon is a pioneering project that will enable owners to discover the wonders of this authentic and culturally rich destination***

28 MARCH 2024 – NAKHON SI THAMMARAT, THAILAND: Banyan Group, the independent global hospitality company, has announced a new branding partnership with Urasaya Property Co., Ltd, the pioneering real estate developer, as it continues to explore new frontiers and introduce its original style of responsible development in exciting destinations.

The signing of Banyan Tree Residences Sichon, an all-new nature-inspired luxury community set directly on one of Southern Thailand’s finest beaches in Nakhon Si Thammarat province, will enable discerning owners to uncover the wonders of this naturally-beautiful and culturally-rich coastal paradise, while also benefiting from the unparalleled standards and global benefits offered by the Banyan Group including the new rental programme for private residences called Banyan Living.

KP Ho, Executive Chairman of Banyan Tree Holdings, stated: "At Banyan Group, our commitment lies in curating transformative experiences that are both responsible and sustainable. Through our collaboration with Urasaya Property on this exceptional project, we aim to capitalize on a pioneering opportunity in a promising destination and with the luxury branded residence sector in Thailand experiencing robust demand, we are excited to usher in a new era of sustained growth for Nakhon Si Thammarat. Furthermore, we have every confidence that property owners will appreciate and find significant value in the opportunity to enroll in our new specialized extended-stay rental program, known as Banyan Living.”

Ravi Chandran, Executive Director, Urasaya Property, said: “Sichon is a real hidden gem – an ecological and cultural oasis that feels like Southern Thailand 30 years ago, far from the crowds and congestion of Thailand’s well-established beach resorts. The recent opening of a new international terminal at Nakhon Si Thammarat Airport will open up this idyllic region to a wider audience of lifestyle-seeking travellers and create a bright future for the entire area. We would like to thank KP Ho and Banyan Group for sharing our vision.”

At Banyan Tree Residences Sichon, every owner will enjoy complete peace-of-mind, safe in the knowledge that they are supported by the exclusive services of Banyan Group's signature owner's programme called the Sanctuary Club which offers all owners unrivalled discounts and privileges throughout the Group's hotels, restaurants and facilities worldwide whilst every villa may be managed for extended rentals through Banyan Living which manages a portfolio of over 200 units in 10 countries.

Sculpted into 2.5 hectares of prime beachfront land, just 35 minutes’ drive from the newly-expanded Nakhon Si Thammarat International Airport, Banyan Tree Residences Sichon is an exclusive collection of four-bedroom pool villas with open-plan interiors that showcase contemporary design, state-of-the-art amenities and Southern Thai elements, personally crafted by local artists and artisans.

All residents will enjoy personal butler service, use of a private boat, and five-star clubhouse facilities including a seafront pool, a high-tech fitness centre, a soothing spa, a restaurant specialising in local and seasonal cuisine, and a beachside bar which acts as the social heart and soul of the project.

The surrounding area is a haven of sustainable adventure and activity. Sichon was recently named as one of the top 10 beaches in Thailand by Lonely Planet, and nearby Khao Luang National Park is blessed with jungle-clad mountains, hiking trails, waterfalls, caves and an amazing array of flora and fauna. The area’s long, smooth roads are ideal for cycling, and golfers can hop on a speedboat for a short ride to Koh Samui to play golf at Santiburi Country Club – and be home in time for sunset. On the way, visitors may even catch a glimpse of Sichon’s iconic pink dolphins.

Heritage seekers can visit enchanting sites such as Wat Phra Mahatat, Thailand’s oldest temple, while ancient crafts such as batik weaving are kept alive in artisan villages, and a new generation of culinary trailblazers showcase organic produce, including a craft chocolate plantation. Residents can also rub shoulders with local people and purchase fresh herbs, fruit and vegetables at village markets.

To learn more about Banyan Group, please visit www.groupbanyan.com, and for more information about Urasaya Property, please visit urasaya.property.