TAT is simultaneously organizing workshops for the “Super Host" project, NEW CHAPTERS, nationwide. More than 2,500 participants are headed for next normal tourism, preparing to welcome high-season visitors to Thailand.

The Tourism Authority of Thailand (TAT) is organizing "Super Host " NEW CHAPTERS training workshops on 1 – 2 November 2022 in 5 regions nationwide. The opening ceremonies will be held on 1 November 2022 at Berkeley Hotel Pratunam, Bangkok. The event will be honored by Mr. Phiphat Ratchakijprakarn, Minister of Tourism and Sports, who will preside over the opening ceremony for the training workshops, along with Mr. Yuthasak Supasorn, Governor of Tourism Authority of Thailand, Mr. Apichai Chatchalermkit, Deputy Governor for Tourism Products and Business of Tourism Authority of Thailand, and Miss Thapanee Kiatphaibool, Deputy Governor for Domestic Marketing of Tourism Authority of Thailand, who will welcome participants and broadcast live streams to event venues in 4 other regions in order to prepare the tourism industry and local communities for NEXT NORMAL tourism.

Mr. Yuthasak Supasorn, TAT Governor, disclosed that the event’s main objective is to prepare the tourism industry, including public and private sector agencies, and local communities, as well as those involved in the tourism industry, and to increase knowledge, understanding and the ability to be “Super Hosts”, ready to support tourists during the forthcoming high season and adapt to the changing global and tourism situation. To create meaningful travel experiences for tourists while simultaneously enhancing the Thai tourism industry and propelling it towards high value and sustainability, TAT is organizing the "Super Host " NEW CHAPTERS workshops in 5 regions nationwide for 2 days and 1 night between 1-2 November 2022.

At the "Super Host " NEW CHAPTERS workshops, TAT will focus on shaping the supply chain by inviting expert speakers to educate and update regarding key tourism trends in the NEXT NORMAL era, as well as organizing up-skill workshops centered around new digital marketing skills to develop Thai tourism personnel in recognizing the importance of developing tourism potential, particularly in terms of raising awareness about the role and importance of being a Super Host and triggering consciousness about maintaining tourist attractions along with caring for tourists. These are vital areas which are likely to lead to a successful recovery and reflect the highest level of preparation in order to become Super Hosts. The NEW CHAPTERS to Tourism NEXT NORMAL with Sustainability event is being held in five regions nationwide: at The Berkeley Hotel, Pratunam, Bangkok, in the central region; at The Heritage Hotel Chiang Rai Hotel & Convention, Chiang Rai Province, in the northern region; at Alvarez Hotel, Rayong Province, in the eastern region, at Golden City Hotel, Buriram Province, in the northeastern region and at The Twin Lotus Hotel, Nakhon Si Thammarat Province, in the southern region.

Participants in the events are required to be personnel or entrepreneurs in the tourism industry, government officials involved in the provision of tourist services, as well as tourism and service-related agencies from all over the country, with 500 individuals per region, totaling 2.,500 participants. This event will be key in helping develop and promote the image of Thai tourism and ensuring the highest level of preparation for a tourism industry which is rapidly returning to normal, and it should be instrumental in creating increased income and further economic growth within the country.

Aside from the "Super Host " NEW CHAPTERS project, TAT continues to organize activities to promote tourism in Thailand, as well as reinforcing the "Amazing Thailand Trip" campaign with projects such as AMAZING THAILAND WORLD MOUNTAIN & TRAIL RUNNING CHAMPIONSHIPS 2021, AMAZING THAILAND MARATHON BANGKOK 2022, WATERCOLOR EVENT, Loy Krathong Expo 2022 and "Vivid Chao Phraya" illumination event to welcome APEC leaders, as well as the Amazing Thailand Countdown 2023.

These activities are staged under the project "365 Days of Wonder Thailand, Travel Every Day", which aims to accelerate the recovery of Thai tourism and achieve 80% of the numbers achieved in 2019 by the year 2023, and they are driven by the vision, "TAT is the driver of Thai tourism strategy to create valuable experiences towards sustainability," in accordance with the TAT Corporate Plan 2023 – 2027.