BANYAN GROUP PARTNERS URASAYA PROPERTY FOR FIRST LUXURY BRANDED RESIDENCE IN NAKHON SI THAMMARAT

     ***Nestled directly on Thailand’s gulf coast, Banyan Tree Residences Sichon is a pioneering project that will enable owners to discover the wonders of this authentic and culturally rich destination***

28 MARCH 2024 – NAKHON SI THAMMARAT, THAILAND: Banyan Group, the independent global hospitality company, has announced a new branding partnership with Urasaya Property Co., Ltd, the pioneering real estate developer, as it continues to explore new frontiers and introduce its original style of responsible development in exciting destinations.

The signing of Banyan Tree Residences Sichon, an all-new nature-inspired luxury community set directly on one of Southern Thailand’s finest beaches in Nakhon Si Thammarat province, will enable discerning owners to uncover the wonders of this naturally-beautiful and culturally-rich coastal paradise, while also benefiting from the unparalleled standards and global benefits offered by the Banyan Group including the new rental programme for private residences called Banyan Living.

KP Ho, Executive Chairman of Banyan Tree Holdings, stated: "At Banyan Group, our commitment lies in curating transformative experiences that are both responsible and sustainable. Through our collaboration with Urasaya Property on this exceptional project, we aim to capitalize on a pioneering opportunity in a promising destination and with the luxury branded residence sector in Thailand experiencing robust demand, we are excited to usher in a new era of sustained growth for Nakhon Si Thammarat. Furthermore, we have every confidence that property owners will appreciate and find significant value in the opportunity to enroll in our new specialized extended-stay rental program, known as Banyan Living.”

Ravi Chandran, Executive Director, Urasaya Property, said: “Sichon is a real hidden gem – an ecological and cultural oasis that feels like Southern Thailand 30 years ago, far from the crowds and congestion of Thailand’s well-established beach resorts. The recent opening of a new international terminal at Nakhon Si Thammarat Airport will open up this idyllic region to a wider audience of lifestyle-seeking travellers and create a bright future for the entire area. We would like to thank KP Ho and Banyan Group for sharing our vision.”

At Banyan Tree Residences Sichon, every owner will enjoy complete peace-of-mind, safe in the knowledge that they are supported by the exclusive services of Banyan Group's signature owner's programme called the Sanctuary Club which offers all owners unrivalled discounts and privileges throughout the Group's hotels, restaurants and facilities worldwide whilst every villa may be managed for extended rentals through Banyan Living which manages a portfolio of over 200 units in 10 countries.

Sculpted into 2.5 hectares of prime beachfront land, just 35 minutes’ drive from the newly-expanded Nakhon Si Thammarat International Airport, Banyan Tree Residences Sichon is an exclusive collection of four-bedroom pool villas with open-plan interiors that showcase contemporary design, state-of-the-art amenities and Southern Thai elements, personally crafted by local artists and artisans.

All residents will enjoy personal butler service, use of a private boat, and five-star clubhouse facilities including a seafront pool, a high-tech fitness centre, a soothing spa, a restaurant specialising in local and seasonal cuisine, and a beachside bar which acts as the social heart and soul of the project.

The surrounding area is a haven of sustainable adventure and activity. Sichon was recently named as one of the top 10 beaches in Thailand by Lonely Planet, and nearby Khao Luang National Park is blessed with jungle-clad mountains, hiking trails, waterfalls, caves and an amazing array of flora and fauna. The area’s long, smooth roads are ideal for cycling, and golfers can hop on a speedboat for a short ride to Koh Samui to play golf at Santiburi Country Club – and be home in time for sunset. On the way, visitors may even catch a glimpse of Sichon’s iconic pink dolphins.

Heritage seekers can visit enchanting sites such as Wat Phra Mahatat, Thailand’s oldest temple, while ancient crafts such as batik weaving are kept alive in artisan villages, and a new generation of culinary trailblazers showcase organic produce, including a craft chocolate plantation. Residents can also rub shoulders with local people and purchase fresh herbs, fruit and vegetables at village markets.

To learn more about Banyan Group, please visit www.groupbanyan.com, and for more information about Urasaya Property, please visit urasaya.property.

Informa - Tarsus Group and the Rubber Authority of Thailand, are organizing "TyreXpo Asia 2024" with the goal of leading Thailand to become the hub of the rubber industry in ASEAN.

Informa Markets Thailand, in collaboration with Tarsus Group and a network of partners from the rubber industry led by the Rubber Authority of Thailand (RAOT), will organize "TyreXpo Asia 2024." This event marks the first of its kind in Thailand, gathering the international tyre rubber industry. It aims to strengthen entrepreneurs, provide a platform for business negotiations, create trade opportunities, and establish a comprehensive network for the Thai rubber industry's supply chain. The inaugural event in Thailand is scheduled for May 15-17, 2024, at the Bangkok International Trade & Exhibition Centre (BITEC).

The Thai natural rubber industry is a key driver of the Thai economy. Thailand has been a major global exporter of natural rubber, with expectations for continued growth. Thailand has various positive factors that present good opportunities, including the recovery of the industry, especially the automotive and electric vehicle sectors, which have increasing demand. Additionally, rubber-related products like gloves, medical equipment, and infrastructure investments support the demand for rubber in construction. Importantly, government measures to stabilize rubber prices for farmers have helped the Thai natural rubber industry recover and show positive growth trends. Recognizing the importance of these factors, Informa Markets, a leader in organizing exhibitions and business negotiation events at the regional level, sees the opportunity and is prepared to promote and support the Thai rubber industry in meeting global market demands. Hence, Informa Markets has proceeded to collaborate with Tarsus Group and a network of partners from the rubber industry, led by the Rubber Authority of Thailand, to jointly organize "TyreXpo Asia 2024." This event is the first in Thailand to gather the international tyre rubber industry, covering the dimensions of vehicle repair, maintenance, and tyre accessories from leading global brands. It aims to create opportunities for the Thai natural rubber industry in terms of promoting investment, upgrading the manufacturing sector, and integrating technology and innovation to push Thailand towards becoming a production and trade hub in the ASEAN region in the future.

Mr. Sukatus Tarngwiriyakul, Deputy Governor of Operation, Rubber Authority of Thailand (RAOT), said that according to the government policy that promotes and supports the use of rubber within the country in promoting Thailand to becoming the hub of the world's manufacturing and innovating industrial rubber products. Therefore, RAOT is committed to moving forward with managing the country's entire rubber system in accordance with the government's policy of "Leading by Markets, Supporting by Innovations, Increasing Income" as well as the directive of Captain Thammanat Prompao, Minister of Agriculture and Cooperatives, who is accelerating policy ang guidelines implementation in line with such policies especially promoting the processing of various rubber products which can absorb the amount of rubber production from the market along with increasing the trading capacity of Thai rubber in the world market by raising the level of rubber production and managing Thai rubber systems to meet international needs and standards such as EUDR regulation.

“Today the Thai government sees the opportunity to enhance trade and business operations since Thailand is an important source of rubber raw materials and having a system that can be traced back to the source of rubber raw materials which can attract a large number of investors to invest in Thailand. It is considered a good opportunity for industrial agriculture, creating added value for rubber as well as creating wealth for rubber farmers and those involved in every sector,” Mr. Sukatus said.

Mr. Sukatus added that “TyreXpo Asia 2024” is the first international tyre exhibition held in Thailand. It is considered as a stage to show Thailand's readiness for EUDR, where the users can be confident that products from Thai rubber are products that meet standards and can actually trace back to the origin of the rubber. This event brings together manufacturers and traders in the tyre rubber industry more than 250 brands which is considered as important marketing channel and very beneficial to the Thai rubber industry. RAOT views this opportunity as a crucial step in supporting the tyre rubber industry in Thailand, which is growing in line with market dynamics. It is a significant stride in effectively managing rubber to maximize its benefits, aligning with the Ministry of Agriculture and Cooperatives' policies aimed at elevating the quality of life throughout the rubber supply chain in Thailand's rubber industry as well as promoting the investment. At this time, RAOT, together with all sectors, is accelerating preparations for processing rubber raw materials into standardized tyres and every tyre can be traced back to its origin. This will stimulate the use of rubber in the country and create sustainable income for rubber farmers.

Mr. Alwin Seow, Deputy Event Director – Asia & Singapore, Informa Markets says “TyreXpo Asia 2024 inaugural launch in Thailand serves as an additional platform for the tyre community in Asia Pacific to congregate and expand their outreach to emerging markets and introduce best practices and technologies.

TyreXpo Asia 2024 Bangkok will bring in close to 5,000 potential buyers from across the region with over 250 tyre brands, to providing the opportunity for leading and emerging international and regional suppliers in the Tyres, Equipment & Tools, and Tyre Accessories market to showcase the latest technology and equipment, discuss best practice and solutions to drive operational efficiencies for business.

The 3-day event will include the exhibition that focuses on connecting buyers and sellers, and our hosted buyer programme will bring in over 100 international hosted buyers down to ensure success in your business. The two key conferences also include the retreading conference and tyre business conference, where the objective is to strengthen the community by sharing international business perspectives and insights in strategies and technicalities.”

Make your mark at TyreXpo Asia, the only dedicated trade show in Asia Pacific. Explore opportunities and network with 5,000 professionals from the Tyre Industry. The event is scheduled for May 15-17, 2024, at the Bangkok International Trade & Exhibition Centre (BITEC) in Bangkok. Stay updated with news and details of the event at www.tyrexpoasia.com