New CX Series Switches with Cloud-Native Operating System Integrate Closed-Loop Automation and Analytics to Simplify the Operator Experience

December 12, 2019 – Aruba, a Hewlett Packard Enterprise company (NYSE: HPE), today announced that it is changing the rules of networking with the introduction of switching and software innovations designed to address the unique needs of today’s modern enterprise campus, branch and data center. The Aruba CX Switching Portfolio now includes the Aruba CX 6300 Series fixed configuration and CX 6400 Series modular access, aggregation and core switches, while delivering the latest advancements in the AOS-CX operating system. This gives network operators one simple, end-to-end switching platform to dramatically improve business outcomes today and into the future. 

Aruba is the first company to offer a single switching platform that runs on a modern network operating system – AOS-CX – from the enterprise edge to the core to the data center. This unique, cloud-native platform is further optimized by Aruba’s powerful Network Analytics Engine (NAE), which utilizes embedded analytics and automation to simplify management, accelerate troubleshooting of application performance issues and remediate common network problems. 

“AI-powered automation must be at the heart of a modern, edge-to-cloud architecture and, in order to be truly useful, it requires an intelligent infrastructure as the foundation,” said Keerti Melkote, president and founder at Aruba, a Hewlett Packard Enterprise company. “We believe that AI is the key to analyzing data, providing actionable insights, and automation at scale to optimize network operators’ ability to quickly troubleshoot, remediate and proactively resolve some of IT’s most pressing challenges. Our vision for the future is a cloud-native architecture that delivers true business agility and new digital experiences, and today’s introduction is an important step in that direction.”

Justin Chiah, Senior Director and General Manager, Aruba, Southeast Asia said, “With campus networks, branch, and data centers serving as the foundation powering the digital platforms today’s modern enterprises rely on, today’s announcement demonstrates Aruba’s continued commitment towards innovations that help enterprises address fragmented operations, legacy networks, and visibility issues for seamless service connectivity in this edge-cloud era. Built on cloud-native principles, Aruba’s AOS-CX features built-in automation and advanced analytics for real-time insights, for increased resilience and flexibility, enabling organizations to pick and choose the configuration that best suits their specific needs. It is an absolute game-changer for enterprises in Southeast Asia that truly wish to prioritize future-proofing their networks in an increasingly digital global landscape.”

Today’s enterprises cannot remain competitive by relying on greater performance and increased bandwidth alone. The modern enterprise requires an advanced architecture that is self-validating and self-tuning through closed-loop automation to intelligently support mission-critical applications, circumvent new security attack vectors, and deliver the agility that today’s enterprises require. Until now, network operators have had to contend with inflexible, disparate architectures especially when managing branch offices, enterprise campuses and data centers. These architectures require manual processes across multiple operating systems, resulting in fragmented operating models, networks incapable of modern functions and a plethora of unstructured data that isn’t actionable. 

Gartner states, “As update speed increases, it is no longer viable to manually plan for and deploy tens, hundreds or thousands of network changes each time an application change occurs. Making these changes manually is not only impractical, but is likely to result in significant errors.” Manual processes can significantly hinder an organization’s ability to move quickly, innovate and thrive in a competitive marketplace. Moreover, many of these hurdles can be overcome with a cloud-native infrastructure. According to Gartner, a “cloud-native infrastructure exhibits the following characteristics:
  -Modularity – It provides abstractions for independent packaging of services (such as containers or serverless functions).
  -Programmability – It supports provisioning and management via declarative APIs and policies.
  -Elasticity – Resources can be scaled up and down dynamically in an automated and policy-driven manner using orchestrators.
  -Resiliency – Services are loosely coupled units that are independent and fault-tolerant.”

Modern enterprises need an edge-to-cloud network running on a common platform to benefit from automation and increased operational efficiency, freeing up network operators to focus on business-critical activities. One OS. One ASIC Architecture. One Operating Model.

Stemming from the breakthrough innovation and success of its CX 8400 Series core switches running the AOS-CX operating system – as evidenced by significant momentum with winning new core customers – Aruba is addressing these challenges with a modern switching portfolio that delivers a single operating model from the enterprise campus and branch access layer to the data center, greatly simplifying network operations. The new platforms in the Aruba CX Switching Portfolio incorporate the key elements of a modern networking infrastructure and include:
  -Aruba CX 6300 and CX 6400 Series switches featuring Aruba’s 7th Generation ASIC architecture: The Aruba CX 6300 Series is a family of stackable switches that offers flexible growth via a 10-member virtual switching framework (VSF) and provides built-in 10/25/50 gigabit uplinks to meet the bandwidth needs of today and the future. The Aruba CX 6400 Series modular switches offer both a 5-slot chassis and a 10-slot chassis with a non-blocking fabric that scales from Gigabit POE access to 100G core, allowing customers to standardize on one platform across the enterprise, including hybrid use cases.
  -AOS-CX 10.4: The new version of AOS-CX introduces rich access features to the OS while extending CX differentiators to the access layer of the network. These include Aruba Dynamic Segmentation to provide secure, unified policy across wired and wireless down to every user and IoT device, Ethernet VPN (EVPN) over VxLAN for simplified and secure connectivity from enterprises to data centers, and Virtual Switching Extension (VSX) live upgrades for no downtime during maintenance cycles.
  -Aruba NetEdit 2.0 with Network Analytics Engine (NAE): The significantly enhanced version of Aruba’s NetEdit software now integrates with Aruba’s NAE. This advancement enables centralized visualization of network health leveraging NAE distributed analytics across every switch in the network to reduce troubleshooting cycles from days to minutes. New automation capabilities simplify common tasks such as implementing configuration changes or initial system set-up which can now be completed via the CX Mobile app.

Pricing and Availability
The CX Switching Portfolio, including the Aruba CX 6300 and CX 6400 Series switches, the new version of AOS-CX and Aruba NetEdit 2.0 will begin shipping in November 2019. List pricing for the Aruba CX 6300 and CX 6400 Series starts at $5,899 USD and $13,499 USD respectively.

Additional Resources
View the webcast
  -Read the Moor Insights & Strategy Report: HPE Aruba CX Switching Portfolio
  -Learn more about the Aruba CX Switching Portfolio
  -Blog: Now’s the Time to Switch to a Next-Gen Network
  -Blog: Break Free from Legacy Network Constraints with Aruba CX Switching

Lee Kum Kee road show

Lee Kum Kee, the inventor of Oyster Sauce with a glorious history of 131 years, has spared no effort in promoting Chinese culinary culture worldwide. Lee Kum Kee in Thailand organizes a cooking roadshow to present special menus with easy cooking methods by Chef Most. In conjunction with Jay Festival, delicious healthy vegetarian menus cooked with Lee Kum Kee Golden Vegetarian Oyster Flavoured Sauce with Mushroom which is suitable for those following vegan or vegetarian lifestyle will be presented in the roadshow. Together with the roadshow, Lee Kum Kee will launch new products in TOPS, 4 new formulas of premium soy sauce, ie First Draw Soy Sauce, Less Salty Soy Sauce, Organic Soy Sauce and Gluten Free Sauce for health lovers under Lee Kum Kee brand, which are naturally fermented with high quality, non-GMO soy beans.

In addition, there is a series of food sampling with Lee Kum Kee Panda Brand Oyster Sauce held in selected supermarkets. Soy Sauce aroma challenge is carried out to educate consumers on naturally fermented soy sauce and real soy aroma.

About Lee Kum Kee
Lee Kum Kee was established in 1888 by its founder Mr. Lee Kum Sheung. With its sustainable development in 131 years, Lee Kum Kee has become a well-known household name of Chinese sauces and condiments, as well as an international brand and “a symbol of quality and trust”. Spanning over three centuries, Lee Kum Kee is a globally renowned Chinese multinational corporation offering over 200 choices of sauces and condiments to over 100 countries and regions. Please visit www.LKK.com for further details.

NIA is proud to present "Bangkok - Vienna Innovation District Exhibition" To celebrate 150th Thai-Austrian Diplomatic Relations

National Innovation Agency (Public Organization) or NIA, in collaboration with the Royal Thai Embassy in Vienna and City of Vienna, organized "Bangkok - Vienna Innovation District Exhibition" on October 6th-17th, 2019 at Rattanakosin Exhibition Hall, Bangkok, to celebrate the 150th anniversary of diplomatic relations between Thailand and Austria. They aim to expand the network in smart city development in Thailand and Austria in order to share knowledge, and increase the movements on area-based innovation. 

Dr. Pun-Arj Chairatana, NIA Executive Director said, "NIA, the Royal Thai Embassy in Vienna and the City of Vienna have been working together in several dimensions, especially in building the knowledge network in innovation district development continuously. Recently, it was a pleasure to have experts from the City of Vienna as lecturers in Chief City Innovation Officer Program (CCIO).”

“NIA has initiated and developed the innovation districts with the mission to create a suitable ecosystem for national innovation development. We started in Bangkok which is an important economic center with a potential to create innovative development. Now, it becomes one of the most important investment destinations in Asia. NIA is now developing 7 innovation districts which are Rattanakosin Innovation District, Yothi Medical Innovation District, Pathumwan Innovation District, Khlong San Innovation District, Kluaynamthai Innovation District, Bangkok CyberTech District, ​​and Lat Krabang Innovation District. These districts will be connected to be Bangkok Innovation Corridor, in order to create a new economic route of the city. The area has be a mixed-use area, which means the area is an open space to exchange ideas and motivate the target group to create an innovative business. In addition, the important thing is to connect the database of all 7 innovation districts which must be easy to access and easy to make investment decisions. The data must show all 3 aspects which consists of 1. Physical assets: location, types, and transportation. 2. Economic assets: sector and startup in the area information. 3. Network asset: funding agencies and knowledge exchange. This platform will help us to understand and recognize area’s characteristics and distinctive points."

This exhibition consists of the showcase of Innovation districts of Bangkok and Vienna, The Bangkok Innovation Districts book launch, which combines ideas, opportunities, and images of future changes in the development of the innovation districts in 6 innovation districts (Rattanakosin Innovation District, Yothi Medical Innovation District, Pathumwan Innovation District, Khlong San Innovation District, Kluaynamthai Innovation District, ​​and Lat Krabang Innovation District), and the City of Innovation book launch, which is a photo book of "One Shot Knockout: Innovation District" competition. The pictures show different innovative styles in various districts captured by amateur and professional photographers who have been to the 7 Innovation Districts (Yothi Medical Innovation, Pathumwan Innovation District, Rattanakosin Innovation District, Pattaya City, Chiang Mai, Phuket and Khon Kaen). Lastly, there are also the exhibition tours in Rattanakosin Exhibition Hall which show the evolution of the way of life of Thai people. 

NIA Continues the Success by Holding the Second Class of CCIO Program for Generating Professional Executives to Turn Thailand as A Complete Innovative City

NIA highlights its success by holding the second class of Chief City Innovation Officer (CCIO) Program for building the network of professional executives, improving potential of leaders to be ready for development, and driving Thailand through the innovative city.

Dr.Pun-arj Chairatana, the Executive Director of National Innovation Agency (Public Organization) said that the first class of Chief City Innovation Officer (CCIO) held in 2018 was highly interested by organizational leaders and executives from government and private sectors leading to the network of executives to mutually develop Thailand as well as the exchange of perspectives and experiences on management and participation in managing several cities to become the innovative cities. This led to development of connected areas between innovations and quality of life of communities and societies in many areas of various cities in Thailand for better changes. Since National Innovation Agency (Public Organization) has emphasized on personnel development of leaders who can direct development of Thailand to have knowledge and understanding on innovations that will drive and develop Thailand as well as improving all cities to become the “Innovative Cities”, the second class of Chief City Innovation Officer (CCIO) will be held.

The program of the second year will develop knowledge for improving efficiency of management and developing strategic planning skill by maintaining the content on infrastructure development and improvement that is beneficial for creating innovative eco system, urban development in the context of innovative areas, promoting participation of communities, and connecting cooperation in development among related agencies or organizations. The main focus group is C-Level executives related to City/Urban Development from 6 key target groups including Land developer, Investor, Consultant, Academic and SocialTech & CivicTech

“After completing the program of the first class, there were many executives who were able to apply the obtained knowledge to create innovations related to urban development as well as develop the network of urban development for applying successfully. Consequently, they assembled as a group to establish the Charter on Urban Development for developing many cities in major cities, for example, Chiang Mai, Nakhon Sawan, and Bangkok. Establishment of new urban city companies in major cities were considered as the indicator indicating that the last year’s program truly plays the important role to drive urban development in the form of cooperation and participation of social civic. For the program of the second class, it will be more intensive by improving and adding more contents that are the key of this training, exchanging knowledge and learning from some case studies that are new and interesting issues, and adding project developments on urban development through some workshops with the hope that they will become the model projects for practical urban development. For the second class, it is expected that there will be at least 30 top managers who will be interested in participating in this training program.” Dr. Pun-arj said.

The program of the second class still maintains the actual knowledge provided by some experiences specialists in Thailand and other countries by emphasizing on cooperation between public sector and private sector from local level to national level in order to apply innovations to urban development and national development. The interesting topics of this program are: City of Innovation : DiverCity mentioning on the overall picture of various forms of urban development; UrbanTech for City Transformation mentioning on urban technologies that will help to develop urban; Diversity; Blockchain Technology for Transparency Procurement mentioning on the use of network technology for collecting primary data, etc. Moreover, there will be a study trip in Phuket on Data Science for Innovative City and an overseas study trip in Smart City Expo World Congress held in Barcelona, Spain. This training program will be held during September 28th – December 7th, 2019. For anyone interested, please contact via cciothailand@gmail.com or www.nia.or.th/ccio

Autobot Projected to Achieve a 300% Increase in Sales Growth with Shopee

Autobot joins Shopee’s biggest mid-year campaign, the ‘Shopee Free Shipping Month’ from 1 to 30 June 2019 as part of Autobot’s continued successful partnership with Shopee

Bangkok, 30 May 2019 – Autobot is projected to achieve a 300% increase in sales growth with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. As part of Autobot's continued successful partnership with Shopee, Autobot will join one of Shopee’s biggest campaigns, the mid-year ‘Shopee Free Shipping Month’ where users can enjoy special promotions and discounts from 1 to 30 June 2019. 

Thammasorn Meerat, Co Founder & Managing Director, Robot Maker said, "Since Autobot joined Shopee as a partner in 2017 to build our online presence, Autobot products have received an enormously positive response from consumers, recording over 200% increase in sales. Autobot will continue to develop new products using artificial intelligence technology (AI) so as to deliver meaningful, quality products for our users. We are also excited to join Shopee’s mid-year campaign, the ‘Shopee Free Shipping Month’, and are confident that we can hit our sales growth target of 300% this year."

As a leading technology company, Autobot harnesses the power of artificial intelligence technology (AI) to develop products to help people's lives. Using robotic process automation, Autobot's robot vacuum cleaners free up the time spent on housework, allowing customers to focus on other important things in their lives. As a result, customers reduce the time spent on housework by more 30 minutes to an hour, saving up to 130 to 365 hours in a year. 

Siwagorn Siriwongpanupong, Head of Business Development, Shopee Thailand said, "At Shopee, we are committed to our vision to help improve the lives of people across the region with technology. This includes establishing strategic partnerships with top brands like Autobot, to provide users access to the best innovative electronic products, daily essentials, and trending products. We understand that consumers are increasingly turning to new technologies to improve their daily lives. Therefore our partnership with Autobot is a demonstration of both brands’ mutual goal to enhance people’s quality of lives through meaningful collaborations.”

Customers will enjoy great savings and promotions with Autobot as part of the ''Shopee Free Shipping Month'.
  ● During the event at Central World from 6 to 9 June:
    ○ Special trade-ins: Trade in your any brand of old robot vacuum cleaner to receive discount upto 6,000 THB for purchase Autobot robot vacuum Storm Mark II
    ○ Buy 1-get-1 free: Grab the latest Autobot Lazer Mark III Final Call and get another robot vacuum cleaner free.
  ● Throughout the entire campaign period: Enjoy giveaways code for discount off 300 baht to purchase Autobot product at the Autobot Official Store on Shopee Mall.

In addition, Autobot is launching a new innovative product, the ‘Storm Mark II’, which has the latest technology including a laser navigation system that promises high accuracy and high performance.

"Shopee recorded excellent growth over the first half of the year, thanks to the immense support from its users, partners, and sellers. To show their appreciation, Shopee launched the “Shopee Free Shipping Month” from 1 to 30 June 2019. This mid-year extravaganza comes packed with special deals and in-app game such as 1 Baht Prize and 100% Shopee Coins Cashback every day during the campaign. 

Purchase your next Autobot robot vacuum cleaner through the Autobot Official Shop on Shopee Mall or visit Autobot’s store at 30 B2S and Betrend stores nationwide.

For more information, please contact Line: @autobot and consumer hotline at 094-405-1405 and Facebook https://www.facebook.com/robotmaker/

“Royal Canin” prepares to be Number 1 In dog and cat food through Specialty Trade Channel next year

“Royal Canin”, the manufacturer and distributor of dog and cat food from France, is ready to become the leader in dog and cat health nutrition market via Specialty Trade Channel in Thailand next year. Thai pet food market has an increasing trend every year from rising demands of pet owners. The company, therefore, moves forward to educate about the nutritional diets for pets – which nowadays increasingly become family companions, while developing trade partners with a target to gain 12% growth in sales this year. 

DVM. Chadon Suwanarit, Managing Director of Royal Canin (Thailand) Co., Ltd., the leader of dog and cat health nutrition under “Royal Canin” brand from France, said the behavior of Thai people in having pets had shifted from the past when the animals only meant to help watch over the houses or catch the rats. Currently, pets become companions, well-cared like a family member. In order to respond to this trend which dogs and cats should be taken care properly to ensure their healthiness, the company has focused in the nutritional issue by educating dog and cat lovers via every channel such as veterinary clinics, breeders, pet shops and online platforms. Recently, the company has developed an application, named “Royal Canin Club”, to help dog and cat owners understand how to take better care of their pets. In the application, there will be many useful knowledge based on cats and dogs’ ages, and breeds by nutritionists and veterinarians. Once download and register, a new member of Royal Canin Club will receive a complementary gift set, food samples and discount coupons. There will be many fun activities, including point collection, and reward redemption on products and services. 

Mr. Chadon said that overall market value of dog and cat food was estimated to be over 15 billion baht with local manufacturers and importers of more than 30 brands. The market could be categorized into two groups based on the marketing and distribution channels. Firstly, the Grocery and Modern Trade Channel (convenience stores and supermarkets) commanded 40% of the market share with growth rate of 1.2% last year. Secondly, the Specialty Trade Channel (pet food shops, veterinary clinics and breeders) controlled the rest of 60% with the growth rate of 7.3% last year. Royal Canin had ranked the third in overall market but stayed at the second in the Specialty Trade Channel. The company expected to be at the top of Specialty Trade Channel next year, as supported by the organic growth of dog and cat food markets, as more people having dogs and cats as family companions. It is expected that the market for dog and cat diets will grow by 5% next year, with the higher growth projected in cat food. Currently, Thailand has a total of 12 million dogs and cats kept as family companions, 8 million of which were dogs and the rest of 4 million were cats. 

Regarding the company’s sales, Royal Canin (Thailand) is confident to achieve the target sales of 2 billion baht in 2019, or 12% growth from 1.8 billion baht in previous year. The company plans to expand the nutrition diets for dogs and cats by educating and establishing the correct understanding among pet owners and adds more marketing and distributing channels. The company has marketed the products via pet shops (70%), veterinary clinics (25%), breeders (3%) and another 2% via e-commerce, a new marketing channel added since late last year in order to expand the customer base.

Meanwhile, “Royal Canin” has emphasized the importance of establishing good relationship with pet owners through marketing activities and sale channels that suit their behavior. The company will participate in the Pet Expo 2019, which will be organized during 30th May to 2nd June, 2019 at Bangkok International Trade & Exhibition Center (Bitec). The company will join the Expo under the theme “Take Your Pet to the Vet”, offering opportunities for pet owners to bring their pets to get basic health check-up. Royal Canin will open a pop-up veterinary clinic where professional veterinarians will provide the service free of charge. They will also be ready to educate the public about right nutrition for pets. More than 200 formulas of Royal Canin dog and cat foods will also be available at special price with limited edition gifts. 

Royal Canin in France has been in operation for over 50 years since French veterinarian Monsieur Jean Cathary founded the company in 1968 as he realized about the significance of nutrition to the health of pets. Royal Canin products have been introduced to Thai market since 2005. The company has differentiated itself by emphasizing that all dogs and cats should be able to access to best nutrition from the first to the last meal in their lives. It also focuses on two main subjects. Firstly, knowledge comes along with love as natural behavior of dogs and cats will be studied before the development of food formulas. Secondly, dogs and cats are at the central point of the formula development to create diets best suit the animals’ nature. Dogs and cats are the core for the company’s research and development as well as its science-based innovation. Moreover, its production standard from all corners of the world has also been strictly supervised.

NESTLÉ PURE LIFE accumulated on sustainable water conservation, consolidating all the effort on the World Water Day’s, with the concept “1” from a single person to a better and healthier life in the society.

With an intention to preserve water resources and conserving environment, NESTLÉ intends to increase the quality of life and strengthen the health of the vital resources for the future generation. Nestlé Waters Thailand, the business unit that bottles and distributes Nestlé Pure Life drinking water, continues to organize educational activities for the community, consolidating all the effort from schools, factories, neighborhoods, department stores, and community residents, in order to celebrate World Water Day 2019. In an initiative to create consciousness and educate the community on environmental sustainability, including sharing first-hand lessons on the importance of using water efficiently in the factory and organizing a World Water Day exhibition, and inviting individuals to share an idea on water conservation, in order to pass it on and create a movement on sustainable water conservation.

World Water Day 2019 and NESTLÉ PURE LIFE's commitment on sustainable water resources

The vision of Nestle Global is passed on to NESTLÉ PURE LIFE Thailand, with the responsibility to look after and manage the water supply for the community including the future generations, so they will have clean water and a good quality of life. With an emphasize on creating awareness on a healthy lifestyle, providing safe water utility, educating the public on efficient water consumption and encouraging the youth in the community to choose clean drinking water for health causes. Starting from the residents who reside in the industrial area and later spanning out to a larger society. 

This year, on World Water Day 2019, Nestle Pure Life had set up 3 educational activities that encourage public involvement. The first activity is the one-day trip, “Youth Water Guardian visiting Khlong Kanom Jean Nam Sai, Ayutthaya,” which give the opportunities to the customers who are interested to learn about conserving water resource and understanding how to efficiently manage the water supply. Additionally, they have experienced first-hand on the river lifestyle from the locals along with renowned actor, Toey-Pongsakorn, which help to develop the mindset on how everyone can help taking care of water.

The second activity is the World Water Day 2019 event, which has been organized by Nestlé Pure Life for consecutively 8 years. For this year, in collaboration with Big C Ratchada department store, with an intention to raise awareness on the importance of water and its preservation methods. Water is an extremely limited natural resource but is the essence of life, vital to human survival, agriculture, and various industries, it should be preserved for the future generation. The event features an educational exhibition on the current global water situation, information stations with entertaining games from the Youth Water Guardian project, and ideas on saving water at home completed with an interactive brainstorm session for the public on "1 creative solution to conserving water.”

Mr. Luca Chioda, Business Executive Officer - Nestlé Waters Thailand, said, “At Nestlé Pure Life, we recognize the importance of sustainable water resources for today and for the future. Water is a scarce resource with less than 1 percent of the world’s supply usable for consumption. Nestlé Pure Life, as the no.1 drinking bottled water in the world, cares for water conservation and has been committed to responsibly and sustainably managing water resources for future generations by following water stewardship practice, starting with where we operate. Our goal is to provide stability and quality for water supply in the community in the present and the future. In addition to having access to clean water, we would like to evoke the consciousness in the community to consuming water efficiently."

The third activity is an effort by the Nestlé Waters Thailand manufacturing factories in Ayutthaya and Surat Thani. With an intention to preserve a stable environment, the factories decrease the use of water supply throughout the production process, reuse water when possible, and listen to feedbacks from surrounding communities. It is truly a collaboration between factories, government agencies, and private sectors. 

Mr Stefano Manenti, Nestlé Waters Suratthani Factory Manager, said, "Both of our Nestlé Waters Thailand manufacturing factories are committed to preserving the water resources, we put enormous efforts in ensuring a sustainable water environment and conserving the ecosystem. We encourage the community to save the water and brainstorm on the solutions to existing water problems in society. The water supply administration is efficiently helping in restoring the balance between the industrial factory and local residents. The Ayutthaya factory recently received the Alliance for Water Stewardship (AWS) certification in 2018, while the Surat Thani factory will be certified this year. Both factories are organizing open houses which extend invitations to the Deputy, Subdistrict Headman, Government Officers, School Principal, Teachers, and Students to participate. The educational trip provides information on the water quality control system in the factory, water conservation methods, brainstorm sessions for creative solutions that will bring the community to participate in taking care of the water resources, activities and workshops for students and educational field trips to the factory, which helps improve the quality of life and society.”

Thailand’s renowned actor, Toey-Pongsakorn Mettarikanon, shared his experience and inspiring stories from his educational trip, “I had an opportunity to participate in this activity along with NESTLÉ PURE LIFE's customers and the Youth Water Guardians at the Learning Center of Youth Water Guardian, Saklee Wittaya School, Ayutthaya, which is a prototype school for the project. I saw the determination in sustainable water resources and the environment. I have learned about the water conservation methods that you can apply the knowledge in real life, the development on the water quality in the school area, the increasing the quality of life and health, including how people with the river lifestyle can exist in harmony with surrounding nature and create income for their community. Once the residents in the area take notice of the tremendous efforts made by Youth Water Guardians to save water, they will follow along with the same goals. When I came back from the trip I felt encouraged, I want to be the person who helps saving water. I would like to encourage everyone to take part in water conservation by starting small with yourself, then gradually make a larger impact on the society level. This will assure clean water for the future generation as well as a better quality of life in the near future.”