Autobot Projected to Achieve a 300% Increase in Sales Growth with Shopee

Autobot joins Shopee’s biggest mid-year campaign, the ‘Shopee Free Shipping Month’ from 1 to 30 June 2019 as part of Autobot’s continued successful partnership with Shopee

Bangkok, 30 May 2019 – Autobot is projected to achieve a 300% increase in sales growth with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. As part of Autobot's continued successful partnership with Shopee, Autobot will join one of Shopee’s biggest campaigns, the mid-year ‘Shopee Free Shipping Month’ where users can enjoy special promotions and discounts from 1 to 30 June 2019. 

Thammasorn Meerat, Co Founder & Managing Director, Robot Maker said, "Since Autobot joined Shopee as a partner in 2017 to build our online presence, Autobot products have received an enormously positive response from consumers, recording over 200% increase in sales. Autobot will continue to develop new products using artificial intelligence technology (AI) so as to deliver meaningful, quality products for our users. We are also excited to join Shopee’s mid-year campaign, the ‘Shopee Free Shipping Month’, and are confident that we can hit our sales growth target of 300% this year."

As a leading technology company, Autobot harnesses the power of artificial intelligence technology (AI) to develop products to help people's lives. Using robotic process automation, Autobot's robot vacuum cleaners free up the time spent on housework, allowing customers to focus on other important things in their lives. As a result, customers reduce the time spent on housework by more 30 minutes to an hour, saving up to 130 to 365 hours in a year. 

Siwagorn Siriwongpanupong, Head of Business Development, Shopee Thailand said, "At Shopee, we are committed to our vision to help improve the lives of people across the region with technology. This includes establishing strategic partnerships with top brands like Autobot, to provide users access to the best innovative electronic products, daily essentials, and trending products. We understand that consumers are increasingly turning to new technologies to improve their daily lives. Therefore our partnership with Autobot is a demonstration of both brands’ mutual goal to enhance people’s quality of lives through meaningful collaborations.”

Customers will enjoy great savings and promotions with Autobot as part of the ''Shopee Free Shipping Month'.
  ● During the event at Central World from 6 to 9 June:
    ○ Special trade-ins: Trade in your any brand of old robot vacuum cleaner to receive discount upto 6,000 THB for purchase Autobot robot vacuum Storm Mark II
    ○ Buy 1-get-1 free: Grab the latest Autobot Lazer Mark III Final Call and get another robot vacuum cleaner free.
  ● Throughout the entire campaign period: Enjoy giveaways code for discount off 300 baht to purchase Autobot product at the Autobot Official Store on Shopee Mall.

In addition, Autobot is launching a new innovative product, the ‘Storm Mark II’, which has the latest technology including a laser navigation system that promises high accuracy and high performance.

"Shopee recorded excellent growth over the first half of the year, thanks to the immense support from its users, partners, and sellers. To show their appreciation, Shopee launched the “Shopee Free Shipping Month” from 1 to 30 June 2019. This mid-year extravaganza comes packed with special deals and in-app game such as 1 Baht Prize and 100% Shopee Coins Cashback every day during the campaign. 

Purchase your next Autobot robot vacuum cleaner through the Autobot Official Shop on Shopee Mall or visit Autobot’s store at 30 B2S and Betrend stores nationwide.

For more information, please contact Line: @autobot and consumer hotline at 094-405-1405 and Facebook https://www.facebook.com/robotmaker/

“Royal Canin” prepares to be Number 1 In dog and cat food through Specialty Trade Channel next year

“Royal Canin”, the manufacturer and distributor of dog and cat food from France, is ready to become the leader in dog and cat health nutrition market via Specialty Trade Channel in Thailand next year. Thai pet food market has an increasing trend every year from rising demands of pet owners. The company, therefore, moves forward to educate about the nutritional diets for pets – which nowadays increasingly become family companions, while developing trade partners with a target to gain 12% growth in sales this year. 

DVM. Chadon Suwanarit, Managing Director of Royal Canin (Thailand) Co., Ltd., the leader of dog and cat health nutrition under “Royal Canin” brand from France, said the behavior of Thai people in having pets had shifted from the past when the animals only meant to help watch over the houses or catch the rats. Currently, pets become companions, well-cared like a family member. In order to respond to this trend which dogs and cats should be taken care properly to ensure their healthiness, the company has focused in the nutritional issue by educating dog and cat lovers via every channel such as veterinary clinics, breeders, pet shops and online platforms. Recently, the company has developed an application, named “Royal Canin Club”, to help dog and cat owners understand how to take better care of their pets. In the application, there will be many useful knowledge based on cats and dogs’ ages, and breeds by nutritionists and veterinarians. Once download and register, a new member of Royal Canin Club will receive a complementary gift set, food samples and discount coupons. There will be many fun activities, including point collection, and reward redemption on products and services. 

Mr. Chadon said that overall market value of dog and cat food was estimated to be over 15 billion baht with local manufacturers and importers of more than 30 brands. The market could be categorized into two groups based on the marketing and distribution channels. Firstly, the Grocery and Modern Trade Channel (convenience stores and supermarkets) commanded 40% of the market share with growth rate of 1.2% last year. Secondly, the Specialty Trade Channel (pet food shops, veterinary clinics and breeders) controlled the rest of 60% with the growth rate of 7.3% last year. Royal Canin had ranked the third in overall market but stayed at the second in the Specialty Trade Channel. The company expected to be at the top of Specialty Trade Channel next year, as supported by the organic growth of dog and cat food markets, as more people having dogs and cats as family companions. It is expected that the market for dog and cat diets will grow by 5% next year, with the higher growth projected in cat food. Currently, Thailand has a total of 12 million dogs and cats kept as family companions, 8 million of which were dogs and the rest of 4 million were cats. 

Regarding the company’s sales, Royal Canin (Thailand) is confident to achieve the target sales of 2 billion baht in 2019, or 12% growth from 1.8 billion baht in previous year. The company plans to expand the nutrition diets for dogs and cats by educating and establishing the correct understanding among pet owners and adds more marketing and distributing channels. The company has marketed the products via pet shops (70%), veterinary clinics (25%), breeders (3%) and another 2% via e-commerce, a new marketing channel added since late last year in order to expand the customer base.

Meanwhile, “Royal Canin” has emphasized the importance of establishing good relationship with pet owners through marketing activities and sale channels that suit their behavior. The company will participate in the Pet Expo 2019, which will be organized during 30th May to 2nd June, 2019 at Bangkok International Trade & Exhibition Center (Bitec). The company will join the Expo under the theme “Take Your Pet to the Vet”, offering opportunities for pet owners to bring their pets to get basic health check-up. Royal Canin will open a pop-up veterinary clinic where professional veterinarians will provide the service free of charge. They will also be ready to educate the public about right nutrition for pets. More than 200 formulas of Royal Canin dog and cat foods will also be available at special price with limited edition gifts. 

Royal Canin in France has been in operation for over 50 years since French veterinarian Monsieur Jean Cathary founded the company in 1968 as he realized about the significance of nutrition to the health of pets. Royal Canin products have been introduced to Thai market since 2005. The company has differentiated itself by emphasizing that all dogs and cats should be able to access to best nutrition from the first to the last meal in their lives. It also focuses on two main subjects. Firstly, knowledge comes along with love as natural behavior of dogs and cats will be studied before the development of food formulas. Secondly, dogs and cats are at the central point of the formula development to create diets best suit the animals’ nature. Dogs and cats are the core for the company’s research and development as well as its science-based innovation. Moreover, its production standard from all corners of the world has also been strictly supervised.

NESTLÉ PURE LIFE accumulated on sustainable water conservation, consolidating all the effort on the World Water Day’s, with the concept “1” from a single person to a better and healthier life in the society.

With an intention to preserve water resources and conserving environment, NESTLÉ intends to increase the quality of life and strengthen the health of the vital resources for the future generation. Nestlé Waters Thailand, the business unit that bottles and distributes Nestlé Pure Life drinking water, continues to organize educational activities for the community, consolidating all the effort from schools, factories, neighborhoods, department stores, and community residents, in order to celebrate World Water Day 2019. In an initiative to create consciousness and educate the community on environmental sustainability, including sharing first-hand lessons on the importance of using water efficiently in the factory and organizing a World Water Day exhibition, and inviting individuals to share an idea on water conservation, in order to pass it on and create a movement on sustainable water conservation.

World Water Day 2019 and NESTLÉ PURE LIFE's commitment on sustainable water resources

The vision of Nestle Global is passed on to NESTLÉ PURE LIFE Thailand, with the responsibility to look after and manage the water supply for the community including the future generations, so they will have clean water and a good quality of life. With an emphasize on creating awareness on a healthy lifestyle, providing safe water utility, educating the public on efficient water consumption and encouraging the youth in the community to choose clean drinking water for health causes. Starting from the residents who reside in the industrial area and later spanning out to a larger society. 

This year, on World Water Day 2019, Nestle Pure Life had set up 3 educational activities that encourage public involvement. The first activity is the one-day trip, “Youth Water Guardian visiting Khlong Kanom Jean Nam Sai, Ayutthaya,” which give the opportunities to the customers who are interested to learn about conserving water resource and understanding how to efficiently manage the water supply. Additionally, they have experienced first-hand on the river lifestyle from the locals along with renowned actor, Toey-Pongsakorn, which help to develop the mindset on how everyone can help taking care of water.

The second activity is the World Water Day 2019 event, which has been organized by Nestlé Pure Life for consecutively 8 years. For this year, in collaboration with Big C Ratchada department store, with an intention to raise awareness on the importance of water and its preservation methods. Water is an extremely limited natural resource but is the essence of life, vital to human survival, agriculture, and various industries, it should be preserved for the future generation. The event features an educational exhibition on the current global water situation, information stations with entertaining games from the Youth Water Guardian project, and ideas on saving water at home completed with an interactive brainstorm session for the public on "1 creative solution to conserving water.”

Mr. Luca Chioda, Business Executive Officer - Nestlé Waters Thailand, said, “At Nestlé Pure Life, we recognize the importance of sustainable water resources for today and for the future. Water is a scarce resource with less than 1 percent of the world’s supply usable for consumption. Nestlé Pure Life, as the no.1 drinking bottled water in the world, cares for water conservation and has been committed to responsibly and sustainably managing water resources for future generations by following water stewardship practice, starting with where we operate. Our goal is to provide stability and quality for water supply in the community in the present and the future. In addition to having access to clean water, we would like to evoke the consciousness in the community to consuming water efficiently."

The third activity is an effort by the Nestlé Waters Thailand manufacturing factories in Ayutthaya and Surat Thani. With an intention to preserve a stable environment, the factories decrease the use of water supply throughout the production process, reuse water when possible, and listen to feedbacks from surrounding communities. It is truly a collaboration between factories, government agencies, and private sectors. 

Mr Stefano Manenti, Nestlé Waters Suratthani Factory Manager, said, "Both of our Nestlé Waters Thailand manufacturing factories are committed to preserving the water resources, we put enormous efforts in ensuring a sustainable water environment and conserving the ecosystem. We encourage the community to save the water and brainstorm on the solutions to existing water problems in society. The water supply administration is efficiently helping in restoring the balance between the industrial factory and local residents. The Ayutthaya factory recently received the Alliance for Water Stewardship (AWS) certification in 2018, while the Surat Thani factory will be certified this year. Both factories are organizing open houses which extend invitations to the Deputy, Subdistrict Headman, Government Officers, School Principal, Teachers, and Students to participate. The educational trip provides information on the water quality control system in the factory, water conservation methods, brainstorm sessions for creative solutions that will bring the community to participate in taking care of the water resources, activities and workshops for students and educational field trips to the factory, which helps improve the quality of life and society.”

Thailand’s renowned actor, Toey-Pongsakorn Mettarikanon, shared his experience and inspiring stories from his educational trip, “I had an opportunity to participate in this activity along with NESTLÉ PURE LIFE's customers and the Youth Water Guardians at the Learning Center of Youth Water Guardian, Saklee Wittaya School, Ayutthaya, which is a prototype school for the project. I saw the determination in sustainable water resources and the environment. I have learned about the water conservation methods that you can apply the knowledge in real life, the development on the water quality in the school area, the increasing the quality of life and health, including how people with the river lifestyle can exist in harmony with surrounding nature and create income for their community. Once the residents in the area take notice of the tremendous efforts made by Youth Water Guardians to save water, they will follow along with the same goals. When I came back from the trip I felt encouraged, I want to be the person who helps saving water. I would like to encourage everyone to take part in water conservation by starting small with yourself, then gradually make a larger impact on the society level. This will assure clean water for the future generation as well as a better quality of life in the near future.”